I know many people that are 100% online marketers and some that are 100% offline marketing freaks.
Is it wise to live and die by one of them? Can one method be considered effective advertising? Well that depends on a few factors.
If you are a seasoned well versed online marketer like a Mike Dillard, Eben Pagan, or Perry Marshall that has paid their dues, then you can definitely build a huge business strickley online. Don’t forget these people have gone through years of failure to get were they are today. Success doesn’t happen immediately, especially online.
However if you are an internet “marketing newbie” then going purely online could be a long road to building your business. Online marketing is a momentum building process. It is persistence over time that prevails when building your presence and generating leads on the web. Effective advertising in the long term is definitely going to occur from your online efforts.
Online Marketing
On the other side of the coin, the “old school” strategies of the 80′s & 90′s still have merit. I am referring to passing out business cards, having home meetings, and hitting up your family and friends. I am the believer that this strategy alone is only effective for a select few dynamic individuals. For the masses, this is a dead end approach if it is the only technique you are using. It is simply a turn off for most business builders.
offline marketing
O.k., so what avenue do you take?
If you are the average new home business owner I would suggest to do a mix of both.
Being that there can be a lengthy online marketing learning curve, you must fill in that gap with another source of recruiting distributors. No matter how much some people claim they don’t know anyone in their warm market they could introduce to their business, they reality is the opposite. If you think about it, anything good that has happened in your life, was directly related to another person. If it wasn’t for other people in your network, you probably wouldn’t have gotten that job, or met that special someone.
So in the beginning, as your learning how to accomplish effective advertising online, fill in the gap with some warm market recruiting. This can give you some initial “juice” to get going right out of the gate.
How hard is it to ask someone you respect this question: “Hey John, I am looking for a few talented individuals to help me promote and exploding direct sales business. Now I can’t make any promises but do you keep your options open as far as generating additional income?”
I bet you get a yes 8 out of 10 times to that question.
How hard is it to order some “Drop Cards” with your website on them and drop 1 card in each newspaper in 5 newspaper stands every other day?
As your waiting for your lead generation to start coming in from your internet marketing efforts, these simple offline techniques can fill in the lack of activity.
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Bert McClure
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