In October of 2006 Google bought YouTube for $1.65 billion dollars. Currently, YouTube is the 2nd largest search engine next to Google. This proves that most people like to watch rather than read.
So what does this mean to you as someone “knee deep” into video marketing?
This means Google loves video and likes to rank videos favorably in the Google search engines and translates to F-R-E-E traffic for you.
YouTube is considered the 800 pound gorilla among all the video uploading sites and therefore captures 40% of the videos viewed online since November 2009. YouTube is also a social media platform very similar to Facebook and Myspace and is a “must” for any social media marketing plan.
So if your serious about maximizing your video marketing efforts and have a YouTube channel, you need to start things off right and edit the new YouTube channel design correctly. You cannot expect peak performance from your YouTube channel by just opening up an account and posting videos. Yes, the YouTube channel design has changed recently, so I will show you exactly how to optimize your profile in the recorded video webinar below.
Click here for the big screen version of “How To Edit YouTube Channel Design“
If you properly edit YouTube channel your viewers will remain on your channel watching more videos longer than any other video uploading site. This is a factual statistic.
In the recorded video webinar above I will:
-explain how you get a customized YouTube background to brand yourself
-talk about what should go in your “about me” section of your profile
-reveal which modules should be used and not used
-expose the damage of not being socially active on the platform
-tell you why you should or shouldn’t reveal your subscribers for all to see
-reveal how to hyperlink as many of your other websites & put them on display
-And much much more!
My first video marketing webinar was posted and recorded a few weeks ago if you missed it.
So before doing anythings else, spend some time on your YouTube channel layout. This simple task will pay dividends in the long run for your video seo & video marketing efforts.
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