You hear that businesses, celebrities, politicians, groups and organizations all are active on Twitter. John McCain, Shaquille O’neil and even President Obama all publicize their Twitter accounts.

So why is all this buzz about being on Twitter talked about every single day all over the media?

Why is it relevant to you?

Well, other than it being a platform for your average “social butterfly” to stay connected with their “followers” and anyone they wish, it has some tremendous benefits for any business.

Here are the 4 main benefits of using Twitter for your online & offline business:

1. Influence

-As you build your “followers” and post informative, entertaining and inspiring content, people will value what you have to say. As long your not posting relentless sales pitches and take the “DON’T TAKE, GIVE FIRST” philosophy, your listeners will be responsive to you.

2. More Traffic To Your Website

-You can’t put enough value on FREE traffic to your website. Why do you think the top 25 ranked Twitter spots are being offered up to $250,000 to sell their accounts? As an online business owner I can tell you that SEO can take forever to get results and Google Pay Per Click can easily cost you $5K-$10K a month.

3. More Money

- The top internet marketers can literally spend a couple hours writing one sales letter to promote a product, blast it out on Twitter and have $10K in sales come in 24 hours. I’m not joking. Of course that is after building a big list of followers, a relationship with them and mastering some copywriting skills. How would you like to have a fraction of that success as your starting out?

4. More Opportunity

- As your professional, value filled presence is built on Twitter, opportunities that you never thought possible will fall into your lap. I personally know marketers that have been approached by companies to engage in partnerships, television shows, and joint venture because of their Twitter profile. In the brief time I have been using Twitter I have gained strong referrals and customers.

Twitter is the fastest growing social media platform on the web according to www.Alexa.com, and definitely the “coolest kid” on the block in the web 2.0 world.

To get some real Twitter training under your belt sign up for my “Online Marketing Newsletter” right here, or at the top of my blog home page. Take your business to the next level by utilizing what the top 3% online marketers are doing.

This is money for the taking if you take action.

Giving it to you “Straight Up”,

Bert McClure

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