Bert McClure - The Official Site Of The Home Business Executive http://www.bertmcclure.com Online lead generation training & support are what Bert McClure.com provides marketers to help them build an internet business Sun, 07 Mar 2010 07:05:59 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are You Building Rapport With Clients? – Part 3 Of 6 http://www.bertmcclure.com/video-marketing/are-you-building-rapport-with-clients-part-3-of-6/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-building-rapport-with-clients-part-3-of-6 http://www.bertmcclure.com/video-marketing/are-you-building-rapport-with-clients-part-3-of-6/#comments Fri, 05 Mar 2010 01:54:59 +0000 Bert http://www.bertmcclure.com/?p=1567 This blog post series, “How To Create Online Income”, has been created to lay out a foundational blue print for nearly any entrepreneur trying to market a product or service online.

If you are like I was nearly 4 years ago, you are grasping for straws trying to figure out why your not bringing in significant profits from your internet business.

(If you haven’t done this already, review part 2 of 6 of this series)

So at this point we have been marketing online and generating traffic.  We have been gathering contact information from prospects from our lead capture pages.

So to continue the process, we must begin building rapport with our prospects.  The reason for this is simple, people buy from people they know like and trust, THAT’S IT.

There are a few ways to go about building rapport:

1. Email Marketing

2.Video Marketing

3. Article Marketing

4. Blogging

5. Social Media (which includes videos & blogging)

6. Picking up the phone and “talking” your your prospect.(my most effective technique)

Watch my video summary of Building Rapport With Clients

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Click here for the full screen version of Building Rapport With Clients video

As your doing email, video, blog, & article marketing to build rapport, you must be genuine and helpful without showing that you want much in return.  Your viewers will sense this and therefore be more attracted to working with you.  This will increase your trust and rapport with people a lot quicker.

The easiest way to be genuine & helpful is to provide solutions to people’s problems.  So for example, if your in the network marketing/home business industry, ask yourself what the biggest problems are for people in that industry.  You will find that lack of leads and lack of cash flow are the 2 biggest problems these entrepreneurs face.  So focus your marketing on the solutions to these hurdles by providing  network marketing support, mlm training, sales funnels, etc.

You get the idea?

Also, when you actually have a conversation with a prospect, BE A GOOD QUESTION ASKER!
And after you ask the question LISTEN the their answer.  Don’t be thinking of your next question as they are giving you their answer or you will come off as not listening to  them.

When people feel that you really care about what their saying, you have mastered the art of building rapport.

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]]> http://www.bertmcclure.com/video-marketing/are-you-building-rapport-with-clients-part-3-of-6/feed/ 1 The Biggest Struggle Is MLM Lead Generation – Part 2 of 6 http://www.bertmcclure.com/social-media/the-biggest-struggle-is-mlm-lead-generation-part-2-of-6/?utm_source=rss&utm_medium=rss&utm_campaign=the-biggest-struggle-is-mlm-lead-generation-part-2-of-6 http://www.bertmcclure.com/social-media/the-biggest-struggle-is-mlm-lead-generation-part-2-of-6/#comments Thu, 25 Feb 2010 18:04:00 +0000 Bert http://www.bertmcclure.com/?p=1545 This blog post series, “How To Create Online Income”, has been created to lay out a foundational blue print for nearly any entrepreneur trying to market a product or service online.

If you are like I was nearly 4 years ago, you are grasping for straws trying to figure out why your not bringing in significant profits from your internet business.

(If you haven’t already, review part 1 of 6 of this series)

Now on to part 2 of 6.  This will encompass MLM lead generation or really any form of lead generation for that matter. Lead generation is the “life blood” of your business which results in a niche list builder effect.

If you are on the internet, you absolutely must be a niche list builder.

Meaning you need to be collecting names and emails of interested people when they go to your mlm lead capture page.

This is very fundamental and necessary!

NO LEADS = NO BUSINESS

Some of these people(leads) are going to become customers and/or business associates.  Then you would build a relationship with these people which will be explained in part 3 of 6.

In order to get people to your website you must understand marketing and how to drive traffic to you mlm lead capture page.

**This is the single biggest struggle for internet marketers**

Get a quick summarization of my MLM lead generation video below
As you will see in the video above, advertising effectively and collecting  contact information with the right kind of lead capture page is vital.

As an internet marketer there are multiple ways to generate traffic to your lead capture page to build your list of subsribers.

Here are my 6 Lead Generation strategies:

1. Making videos about you(video marketing), your product or service and syndicating them everywhere.

2. Becoming known on the social media networks like Facebook, Twitter, Linked In, Youtube, etc…..

3. Article marketing like crazy(which can be outsourced)

4. Making your blog the center of your marketing web which is huge in the realm of branding yourself and you service

5. Posting all this content to the social bookmarking sites.(Onlywire.com is a great tool for simplyfying this)

6. Google Adwords or Pay Per Click marketing is very powerful, but has an expensive learning curve so do your homework first.

7.  Have a properly designed mlm lead capture page with a bonus or offer to entice the visitor to opt into the page cannot be overstated enough.

**When starting out I highly recommend learning just one strategy before adding a 2nd or 3rd**

If you understand these forms of MLM lead generation and how to apply them correctly online, you are one step closer to learning how to generate online income.

Be looking out for Part 3 of 6 titled “Building Rapport With Clients” coming soon.

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]]> http://www.bertmcclure.com/social-media/the-biggest-struggle-is-mlm-lead-generation-part-2-of-6/feed/ 9 Are You In The Bottom Of The 9th, It’s 2 Outs, Down By A Run, & Your Injured In Your Network Marketing Business? http://www.bertmcclure.com/mindset/are-you-in-the-bottom-of-the-9th-its-2-outs-down-by-a-run-your-injured-in-your-network-marketing-business/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-in-the-bottom-of-the-9th-its-2-outs-down-by-a-run-your-injured-in-your-network-marketing-business http://www.bertmcclure.com/mindset/are-you-in-the-bottom-of-the-9th-its-2-outs-down-by-a-run-your-injured-in-your-network-marketing-business/#comments Sat, 20 Feb 2010 18:32:57 +0000 Bert http://www.bertmcclure.com/?p=1527 I am going to talk about a historical home run in baseball history that will relate to your struggling network marketing business.  Frankly, this will apply to any life challenge that you may be contemplating quitting.

If you know anything about baseball, you have probably heard or actually seen the Kirk Gibson home run in the 1988 World Series.  If you haven’t heard of this, DON’T STOP reading this post, because you will be inspired.  If you know of this, watch it again.

Here is the scenario:

It was the Los Angeles Dodgers vs. The Oakland Athletics Game 1 of the 1988
World Series.  It was the bottom of the 9th, 2 outs and the Dodgers were
down 3 to 4 in this game.  LA was not favored to win.

The star player of L.A. Kirk Gibson had to leg injuries and had not played in this game AT ALL.
Well, needless to say he decided to step up to the plate in the 9th inning
with no warm up.  He was determined and used his mindset to overcome the
injury and the odds.  He could barely walk, let alone perform.

Well, see for yourself  in the actual historical video footage below
The Greatest Moment In Sports History

Siralot | MySpace Video

Here is the big screen version of the “Mind Over Matter” video of Kirk Gibson

So if your struggling in your online business and your family and friend think your nuts and want you to “throw in the towel”, THINK AGAIN.

I have been in this position and wanted to quit my network marketing business many times.  I have been beaten up, demoralized, and frowned upon by my piers for sticking it out so long.  But little did I know, that I was a “home run” away from turning it around.

So keep in mind that the home run Kirk hit was in Game 1 of 7 of the World Series.  That win set the stage for the L.A. Dodgers to win the entire series.  A momentum “thing” maybe?

So keep “swinging the bat” and taking action, because sooner or later your going to hit a home run that will set the satge for your personal “World Series”.

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]]> http://www.bertmcclure.com/mindset/are-you-in-the-bottom-of-the-9th-its-2-outs-down-by-a-run-your-injured-in-your-network-marketing-business/feed/ 20 Keyword Research In Plain English Using F*R*E*E Tools http://www.bertmcclure.com/keyword-research/keyword-research-in-plain-english-using-free-tools/?utm_source=rss&utm_medium=rss&utm_campaign=keyword-research-in-plain-english-using-free-tools http://www.bertmcclure.com/keyword-research/keyword-research-in-plain-english-using-free-tools/#comments Tue, 16 Feb 2010 16:01:22 +0000 Bert http://www.bertmcclure.com/?p=1502

If keyword research has you confused, you are in luck by landing on this post.

I was able to get an exclusive copy of a recent recorded webinar from the “Keyword Master” himself, Bill Palte.  Bill is part of my Master Mind Group and is an official “guru” in the keyword dominating arena.

Bill will show you how to use free tools with a clever strategy to find the “money keywords” people are searching for so you can get your product or service on the top search results of Google.

So get your pen and paper ready to take notes because this is “pure gold” if your an online business entrepreneur.

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]]> http://www.bertmcclure.com/keyword-research/keyword-research-in-plain-english-using-free-tools/feed/ 1 Spouse Freaking Out? Here’s How To Create Online Income – Part 1 Of 6 http://www.bertmcclure.com/internet-marketing-plan/spouse-freaking-out-heres-how-to-create-online-income-part-1-of-6/?utm_source=rss&utm_medium=rss&utm_campaign=spouse-freaking-out-heres-how-to-create-online-income-part-1-of-6 http://www.bertmcclure.com/internet-marketing-plan/spouse-freaking-out-heres-how-to-create-online-income-part-1-of-6/#comments Wed, 10 Feb 2010 21:29:22 +0000 Bert http://www.bertmcclure.com/?p=1485 This blog post series, “How To Create Online Income”, is designed to lay out a foundational blue print for nearly any entrepreneur trying to market a product or service online.

If you are I like I was nearly 4 years ago, you are grasping for straws trying to figure out why your not bringing in profits from your online business.  And what makes this even more stressful is that your significant other may be questioning all the time and money your investing because you can’t show them the money!

Never fear my friends, I am going to hand you a proven universal “formula for success” that is applicable for most online businesses.  This is going to be like a link in the chain, so make sure your links are strong or the chain will fail.

Let’s start with a video summary of Part 1 to this formula

How To Create Online Income Part 1 (big screen version)

As you will see in this video, advertising effectively is probably the were most entrepreneurs fall short.  Either the person isn’t trained correctly on how to do this or they don’t apply themselves enough and quit before results start to come in.

Keep in mind that 95% of your advertising efforts will be ineffective.  This is an industry average and therefore we must understand this.

The main form of advertising we are accustomed to experiencing is what I call “interruption advertising”.  This is when a t.v. commercial comes on or a radio ad hits us in the face when we are actually tuned into something else.  It interrupts us and does work for the larger companies.

As an internet marketer there are 3 other forms of advertising we should be focusing on.

1.  Direct response marketing -  This is when we are trying to get a consumer/prospect to take a direct action from an ad we have exposed them too.  An example of direct response marketing is having a web page direct the viewer to either click on a link or fill out an opt in form.

2.  Permission Marketing – I really like this one.  In this case we are asking permission to market to this person.  So when we are asking for a person to enter their name and email into our web page form to get on our email list, we are asking their permission to send them more ongoing information(aka marketing).  So with permission marketing we are allowing the prospect to decide if they want us to advertise to them.

3.  Attraction Marketing – This is the ultimate form of advertising in my opinion.  This catch phrase was invented by Mike Dillard and is the foundation for thousands of online business owner’s success.  This is the art of positioning yourself in such a way that people are attracted to you and contact you for more information.  This is achieved by taking a leadership role, giving value, and solving people’s problems with solutions.

If you understand these forms of marketing and how to apply them correctly online, you are one step closer learning how to generate online income.

Be looking out for Part 2 of 6 titled MLM Lead Generation coming soon.

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]]> http://www.bertmcclure.com/internet-marketing-plan/spouse-freaking-out-heres-how-to-create-online-income-part-1-of-6/feed/ 12 Innovation Starts Here – With Sozo CoffeeBerry® http://www.bertmcclure.com/company-reviews/innovation-starts-here-%e2%80%93-with-coffeeberry%c2%ae/?utm_source=rss&utm_medium=rss&utm_campaign=innovation-starts-here-%e2%80%93-with-coffeeberry%c2%ae http://www.bertmcclure.com/company-reviews/innovation-starts-here-%e2%80%93-with-coffeeberry%c2%ae/#comments Sat, 30 Jan 2010 16:23:10 +0000 Bert http://www.bertmcclure.com/?p=1463 Think about all the inventions that come out every year. There’s always something new. Doesn’t it amaze you? When people say, “What will they think of next?” they’re really saying, “I had no idea I needed that.” That’s innovation. And that’s what SoZo has done.

In a world that’s experiencing one of the worst economies ever, at a time when people are watching health insurance premiums increase while salaries stay the same, and in a climate of corporate downsizing, SoZo has launched a unique product that people are taking to by the thousands.

SoZo® is a functional beverage unlike anything else on the market. You drink it, it tastes good, and it makes you feel good because it’s better for you than any other healthy beverage out there. SoZo is made with an exclusive ingredient called CoffeeBerry®, and it is loaded with selected fruit and vegetable extracts that work synergistically to make it a health supplement unlike any other.

What’s CoffeeBerry? It’s an incredible superfood made from whole coffee fruit, a fruit that has been hiding in plain sight for centuries. Most people didn’t even know that the coffee plant has a berry. Well, it does. It’s a delicious, red fruit that contains all of the nutrients you can imagine, and the coffee bean grows inside of it.

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Watch Innovation Starts Here âÂ�Â� With Sozo CoffeeBerry® in Tech & Gaming  |  View More Free Videos Online at Veoh.com
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Get the full screen version of Sozo CoffeeBerry®

CoffeeBerry is packed with antioxidants—so many that just three ounces of SoZo gives you the approximate antioxidant activity of 20 servings of fruits and vegetables. And SoZo has exclusive rights to CoffeeBerry. It’s the only drink that can offer it.

The time is right for the functional beverage industry. Soft drink sales are on the decline, while functional beverage sales are going up. And not slowly. In only the last three years, the functional beverage industry has gone from $9 billion a year to about $34 billion. Why? Because people want something that is good for them and that tastes great. SoZo is both, and that is what makes it the innovative product that the world needs right now.

All it took for SoZo to come to life was a willingness to see beyond the economic landscape to what’s really happening in a growing industry. Ask the founders of SoZo, and they’ll tell you that the crisis we’re in created their opportunity. They’ll tell you that the problem you’re looking at is actually the solution.

They’ll also tell you that they’re not keeping this goldmine to themselves. SoZo is letting entrepreneurial-minded individuals all over the United States in on the ground floor of this great opportunity. And left and right, people are snatching up the chance to start getting paid what they’re worth.

Get More Information About This Amazing Drink & Opportunity That Surrounds It

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]]> http://www.bertmcclure.com/company-reviews/innovation-starts-here-%e2%80%93-with-coffeeberry%c2%ae/feed/ 4 How To Edit New YouTube Channel Design 2.0 – Recorded Webinar Reveals All http://www.bertmcclure.com/video-marketing/how-to-edit-youtube-channel-design-2-0-recorded-webinar-revals-all/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-edit-youtube-channel-design-2-0-recorded-webinar-revals-all http://www.bertmcclure.com/video-marketing/how-to-edit-youtube-channel-design-2-0-recorded-webinar-revals-all/#comments Fri, 29 Jan 2010 17:12:59 +0000 Bert http://www.bertmcclure.com/?p=1435 In October of 2006 Google bought YouTube for $1.65 billion dollars.  Currently, YouTube is the 2nd largest search engine next to Google.  This proves that most people like to watch rather than read.

So what does this mean to you as someone “knee deep” into video marketing?

This means Google loves video and likes to rank videos favorably in the Google search engines and translates to F-R-E-E traffic for you.

YouTube is considered the 800 pound gorilla among all the video uploading sites and therefore captures 40% of the videos viewed online since November 2009.  YouTube is also a social media platform very similar to Facebook and Myspace and is a “must” for any social media marketing plan.

So if your serious about maximizing your video marketing efforts and have a YouTube channel, you need to start things off right and edit the new YouTube channel design correctly.  You cannot expect peak performance from your YouTube channel by just opening up an account and posting videos.  Yes, the YouTube channel design has changed recently, so I will show you exactly how to optimize your profile in the recorded video webinar below.

______________________________

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Click here for the big screen version of “How To Edit YouTube Channel Design“

If you  properly edit YouTube channel your viewers will remain on your channel watching more videos longer than any other video uploading site.  This is a factual statistic.

In the recorded video webinar above I will:

-explain how you get a customized YouTube background to brand yourself
-talk about what should go in your “about me” section of your profile
-reveal which modules should be used and not used
-expose the damage of not being socially active on the platform
-tell you why you should or shouldn’t reveal your subscribers for all to see
-reveal how to hyperlink as many of your other websites & put them on display
-And much much more!

My first video marketing webinar was posted and recorded a few weeks ago if you missed it.

So before doing anythings else, spend some time on your YouTube channel layout.  This simple task will pay dividends in the long run for your video seo & video marketing efforts.

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]]> http://www.bertmcclure.com/video-marketing/how-to-edit-youtube-channel-design-2-0-recorded-webinar-revals-all/feed/ 13 Pur3x Review – Stop struggling Like 97% Of All Pur3x Networkers http://www.bertmcclure.com/online-business-reviews/pur3x-review-stop-struggling-like-97-of-all-pur3x-networkers/?utm_source=rss&utm_medium=rss&utm_campaign=pur3x-review-stop-struggling-like-97-of-all-pur3x-networkers http://www.bertmcclure.com/online-business-reviews/pur3x-review-stop-struggling-like-97-of-all-pur3x-networkers/#comments Mon, 18 Jan 2010 18:37:18 +0000 Bert http://www.bertmcclure.com/?p=1411 Here we go again folks, another MLM has created yet another energy drink
business opportunity called Pur3x. Have you been approached by a friend
telling you that the Pur3x energy drink is going to be your ticket to
financial freedom and that this is different from all the others? If so,
then this Pur3x review is going to be important in your decision process.
I say this because the statistics cannot be ignored regarding the 97%
failure rate of people that join any MLM.  And that 3% of the distributors
are making about 65% of the profits.

Let’s go over why this is so.

First of all, I would agree that the Pur3x energy drink is more nutritious
than the Red Bull drink.  Other Pur3x reviews are also explaining that this
is a “designer” beverage which means it’s for a very specific health
oriented need. One of the energy drinks contains caffeine and the other
does not.  Pur3x is also a ground floor opportunity with a standard
pay plan.  By the way you must spend about $150 a month in product to be an
active Pur3x distributor to get paid, which also standard in the mlm industry.

So is that enough for a new distributor to be successful?  Are you still
one of those people that is going to believe the company leaders when they
say you only need to get 3 people who get 3 more and so on?  Do you want
your friends and family, that are probably not entrepreneurs,  to be
responsible for building your business? This Pur3x review reveals that the
company is mainly interested in promoting the energy drink and not to
provide real marketing training.

This is network marketing and you must be spending most of your time
“networking”  & “marketing” like a professional.  I’m sure you have heard
that the internet, Web 2.0, social media, Google pay per click advertising
and so on are ways to generate leads and income without bothering family and
friends.

Never forget that Zero Leads=Zero Profits.

The problem with lead generation for most “newbie” marketers is confusion
on what to do.  You absolutely must have the right training & support or
Pur3x lead generation will be a failure.  If you & your Pur3x team members
do not master this, the next pre-launch and hyped up program will make them
jump ship and leave.  Then you will here the people complaining that “Pur3x
scam took my money and don’t join it”.

So if your struggling in Pur3x and/or just getting started, plug into the
right training from the individuals who are getting the results you want.
Also get paid for the individuals who don’t even join your Pur3x energy
drink business by using a “funded proposal” sales funnel.  This is key!

Want The Very Same System I Use To Build My Business Online  & Your Free Bonus Interview With A Living Home Business Building Legend?

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]]> http://www.bertmcclure.com/online-business-reviews/pur3x-review-stop-struggling-like-97-of-all-pur3x-networkers/feed/ 5 This F-R-E-E Tool Will Determine & Help Your “Web Site Ranking” http://www.bertmcclure.com/website-traffic/this-f-r-e-e-tool-will-find-out-your-web-site-ranking/?utm_source=rss&utm_medium=rss&utm_campaign=this-f-r-e-e-tool-will-find-out-your-web-site-ranking http://www.bertmcclure.com/website-traffic/this-f-r-e-e-tool-will-find-out-your-web-site-ranking/#comments Sun, 17 Jan 2010 19:39:15 +0000 Bert http://www.bertmcclure.com/?p=1400

Click here for the full screen video of  this F-R-E-E Web site Ranking Tool

If you are an internet marketer or learning SEO tips, the tool explained in this video will be very beneficial.

Knowing your own web site ranking and your competitors are key to maximizing traffic from the search engines.

You will be able to watch your web site ranking climb each week and know what actions you have taken in your SEO efforts that have made this occur.

Here are my personal results:
December 19, 2009  - U.S. ranking of my blog was 482,190
January 18,2010 – U.S. ranking of my blog is 84,922

Now you can keep track of all your websites and their worldwide & U.S. rankings with the click of a button.  Make sure to get your free account at www.Alexa.com to fully utilize this valuable web site ranking tool.

Get more web site ranking tips and tools by subscribing to my Home Business Executive Newsletter in the form below

 
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]]> http://www.bertmcclure.com/website-traffic/this-f-r-e-e-tool-will-find-out-your-web-site-ranking/feed/ 24 Successful Mindset Blueprint for 2010 – Recorded Webinar http://www.bertmcclure.com/mindset/successful-mindset-blueprint-for-2010-recorded-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=successful-mindset-blueprint-for-2010-recorded-webinar http://www.bertmcclure.com/mindset/successful-mindset-blueprint-for-2010-recorded-webinar/#comments Wed, 13 Jan 2010 06:47:05 +0000 Bert http://www.bertmcclure.com/?p=1394 Did you know that if you don’t have “things” straight between your ears, nothing will really come together in  life & especially business?  A successful mindset blueprint is critical.

Being a business owner in 2 different industries for 13 years, has allowed me to realize that failure in small business is usually do to a mindset problem.  I can look back and completely  see how, at times, my poor “mindset” was the cause of the majority of my short comings.

Heck, I didn’t even know what a successful mindset really meant or that it was so important.  The mindset of successful people is very different from that of the average person.

So to get started correctly and ensure a prosperous 2010, I have a special treat for you right now.

Listen to my business colleague & fellow master mind marketer, Linus Ruzicka,  lay out a SUCCESSFUL MINDSET BLUEPRINT that will lead you to a prosperous 2010.

Treat yourself to this exclusive webinar I was able to get a copy of that just aired live last week.

If you think this Mindset Blueprint for 2010 contained valuable information then make sure to subscribe to my blog so you don’t miss further training updates.

Giving it to you “Straight Up”,

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