This blog post series, “How To Create Online Income”, is designed to lay out a foundational blue print for nearly any entrepreneur trying to market a product or service online.
If you are I like I was nearly 4 years ago, you are grasping for straws trying to figure out why your not bringing in profits from your online business. And what makes this even more stressful is that your significant other may be questioning all the time and money your investing because you can’t show them the money!
Never fear my friends, I am going to hand you a proven universal “formula for success” that is applicable for most online businesses. This is going to be like a link in the chain, so make sure your links are strong or the chain will fail.
Let’s start with a video summary of Part 1 to this formula
How To Create Online Income Part 1 (big screen version)
As you will see in this video, advertising effectively is probably the were most entrepreneurs fall short. Either the person isn’t trained correctly on how to do this or they don’t apply themselves enough and quit before results start to come in.
Keep in mind that 95% of your advertising efforts will be ineffective. This is an industry average and therefore we must understand this.
The main form of advertising we are accustomed to experiencing is what I call “interruption advertising”. This is when a t.v. commercial comes on or a radio ad hits us in the face when we are actually tuned into something else. It interrupts us and does work for the larger companies.
As an internet marketer there are 3 other forms of advertising we should be focusing on.
1. Direct response marketing - This is when we are trying to get a consumer/prospect to take a direct action from an ad we have exposed them too. An example of direct response marketing is having a web page direct the viewer to either click on a link or fill out an opt in form.
2. Permission Marketing – I really like this one. In this case we are asking permission to market to this person. So when we are asking for a person to enter their name and email into our web page form to get on our email list, we are asking their permission to send them more ongoing information(aka marketing). So with permission marketing we are allowing the prospect to decide if they want us to advertise to them.
3. Attraction Marketing – This is the ultimate form of advertising in my opinion. This catch phrase was invented by Mike Dillard and is the foundation for thousands of online business owner’s success. This is the art of positioning yourself in such a way that people are attracted to you and contact you for more information. This is achieved by taking a leadership role, giving value, and solving people’s problems with solutions.
If you understand these forms of marketing and how to apply them correctly online, you are one step closer learning how to generate online income.
Be looking out for Part 2 of 6 titled MLM Lead Generation coming soon.
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Giving it to you “Straight Up”,
**I appreciate your comments please**
Bert,
There you go again – helping people learn something. How dare you?
Which approach do you find the most effective? I assume attraction marketing.
~ Linus Ruzicka
Well since they are kind of inner woven I would say all of them. Of course the focus is on attraction marketing.
But when I’m trying to rank a local small business client, I would say more “direct response” for collecting leads.
~Bert
Hey Bert,
Direct, permission, attraction …. they all seem pretty straight forward as to marketing. Seems like you have the bases covered.
So, if I’m just starting out, where do I start? According to your post, it looks like I have to do everything.
To Your COntinued Success,
Bill
Bert,
Love this little boot camp you just created, can’t wait for the next one you have hiding down your sleeves..
I love the way that you use video in your blog posts. The information about advertising is right on point. I love the way you explained the differences between the types of advertising.
Peace…
Kathy
Kathy Sammons Dot Com
Very practical information. Looking forward to the rest of this series.
Bob
Thanks Kathy!
Glad you like it Carlos.
Going to be posting the others every few days.
~Bert
Bill,
The short answer would be yes. I think attraction marketing is the premise and the other two are taken care of in a capture page set up with a good auto responder series.
Thanks for your input.
~Bert
Bert,
You are absolutely spot on with the 3 primary forms of advertising. The shotgun approach that most of the new people to internet marketing try and utilize is very ineffective.
- Yo
Bert,
Can’t wait for the rest of the series. Interesting, I did not know that only 5% of your marketing efforts will provide results. Thanks for the information.
John
Google Buzz
Hey John,
Don’t let the 5% number get you down, that’s always been an industry average.
Your marketing is coming along well!
~Bert