Are you on Facebook for business reasons or just social fun?
If your answer was primarily for business, then keep reading.
As of today, Facebook is the second most trafficked website on the planet
next to Google. If you are a marketer, and that doesn’t get you excited, you
may need to check your pulse to make sure your alive.
With that being said, there are lots features and options on Facebook to allow
it’s users to connect, converse and share things with others. But to really
understand this social platform and use Facebook marketing for business
purposes, you must understand the “law of reciprocity” and that it is alive
and well. In other words if you do “this” for someone they will usually
feel obligated to “do it” back to you.
What I mean is that if you make nice compliments on someone’s picture, they
will more than likely do the same to yours. On the same note, if you never
comment on other people’s posts, pictures, or videos, you will probably
never get comments from them.
So this leads us to two important, but often overlooked features on Facebook.
They seem so simple that most disregard them without realizing their importance.
I am referring to the “like” and “comment” buttons. So when we have our Facebook
marketing “caps” on we need to remember that we want people reading our content
and interacting, right? The more that people read your posts, the more likely they
will want to know more about you and then click on your links that take them to
That is the sequence, make sense?
This is really a “give & take” relationship and Facbook knows this. That’s why you want
to spend time each and every day reading your friends posts and clicking the “like” button
if you really like what they have posted.
Don’t you like it when someone makes a nice compliment to you, whether it’s regarding
what your wearing or your new haircut? It’s is human nature to enjoy receiving compliments
and then give them back to the same person. There is a natural obligation to do this.
Now don’t think that clicking the “like” button on every post is the answer to
successful Facebook marketing. It’s the same in real life, people will know when you don’t
mean it, so don’t over use them in the social media world.
The “comment” feature is similar but allows more flexibility and creativity for the user. Now
you can add your own personal insight to someone’s content. This can be positive, negative
or neutral, so think about what your going to say carefully before posting it.
To take it a step further, if your clever, your comments can interest other people to
click on your profile to give yourself more exposure. This is an overlooked technique.
So be interesting, helpful and enlightening and this will attract others to your profile.
Watch As I Put This Strategy Into Motion
When both the “like” & “comment” features are used day in and day out in your Facebook
marketing they will create relationships with others and kind of a “buzz” of attraction.
You will look like someone people should follow and learn more about. This ultimately
leads to more exposure, traffic and profits.
Happy Facebook marketing!
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