Local Marketing
Have you ever thought about being the local business authority for your product or service in your local market?
If your wanting to really capture a market that is searching for your products & services try going after the local market in your area.
No, I’m not talking about putting an add in the local newspaper or Yellow Pages. I’m talking about how to optimize Google Local Business Center to capture some of local searches for your product or service. Google Local Business Center is a FREE application provided by Google to allows a business to be listed online just like the Yellow Pages.
Actually, on April 20 2010, Google Local Business Center became Google Places.
Why? Millions of people use Google every day to find places in the real world, and Google wants to better connect Place Pages — the way that businesses are being found today — with the tool that enables business owners to manage their presence on Google.
Four million businesses have already claimed their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. It also lets them communicate with customers and get insights that help them make smart business decisions.
So why is local internet marketing important?
1. Local searches comprise 82% of all online searches!
2. 61% of the 82% doing local searches are BUYERS!
3. ROI increases as you target the local market
4. Local advertising is “extremely targetable”
5. Easier to become the local authority verses a national authority
6. Your reputation becomes known easier in your local market
There are a few tips on how to optimize Google Local Business Center(now Google Places).
2. Put Keyword in title next to or part of the company name.
ex. Bert McClure, LLC ~ San Antonio Home Business
4. Send your visitors to an optimized capture page or blog page with an opt in form
5. Put some pics & videos on your page
Let me explain these tips in detail by viewing a live webinar I held during my last Master Mind Marketing Webinar.
If you like theses tips then login to the form below and get my complete “marketing blueprint” & exclusive recorded interview from the greatest living marketer alive, Mike Dillard.
|
Get Your FREE “Attraction Marketing” Interview From Mike Dillard
|
|
| Name: | |
| Email: | |
| phone: | |
|
Don’t Worry, Your Information Is Kept Confidential
|
|
Giving it to you straight up,
“Human Potential Specialist”
210.857.7271
http://www.TheHomeBusinessExecutive.com
Great info, Bert…you educated me today…many thanks!
Bert,
This was a great webinar. The wife and I are putting our packages together and have 3 businesses that are interested in our services! Thanks for all the info to get started.
John
Great Stuff Bert …. Very Eye opening. I’ve learned so much about marketing for local businesses in the past few months. Massive potential
Hi Bert;
Local markets are in great need of internet marketing right now! Nobody looks into the Clipper Magazines or the yellow pages directory anymore. Everyone goes online to search, shop, and do everything else they need. We live in a fast society and consumers look for faster and more effective ways to simplify their lives. Showing local businessess the power of the internet and what you can do for them to place them ahead of their competition will definitely make you their HERO.
Great information!
Katherine
Awesome John,
That’s awesome, you gonna land some projects real quick.
I’m enjoying it and learning as well. I will pass on anything new as I get it.
Cheers,
~Bert
Thanks Katherine!
Lots to learn, but am having some fun with helping some local businesses.
I like getting out in the field sometimes like i use to do as an insurance agent years ago.
Big market for it too.
Thanks for the feedback.
~Bert
The webinar that you did with this material really opened my eyes to an off-line income stream. We may as well use all of the things that we have learned out here!!! Thanks for putting this together.
Peace…
Kathy
Hey Bert,
Great post….again….
I agree, local marketing is a place most marketers forget about while trying to build their businesses. The people you know, on a local level, are much easier to approach than someone 100′s of miles away. But most marketers don’t know the local listings are even available. Thanks for spreading the awareness.
To Your Continued Success,
Bill
Bert,
This is definitely a HUGE market right now that a lot of people are starting to capitalize on. A lot less competition too because not a lot of people can offer this to them.
Great additionally stream of income as well.
- Yo
P.S I like how you snuck the “A” word in!
It’s hard not to sneek the “A” word in Yo.
Thanks for commenting.
Bert
Great info. But after adding a few keywords on google dropped my places listing to nothing. I recommend you be careful and don’t over do it, but again great info and it works.